https://jessewaldman.com/home daily 1.0 2026-01-06 https://jessewaldman.com/case-studies daily 0.75 2025-12-12 https://images.squarespace-cdn.com/content/v1/61f815cb32919e5d4e6143a2/9b686430-503f-43e9-bc8b-4388da1a9366/website+mock+dbe.png https://images.squarespace-cdn.com/content/v1/61f815cb32919e5d4e6143a2/8a3bdde7-0610-46a6-80c0-10396622da64/pistils+nursery+journal.jpg Case studies As Director of Marketing and eCommerce at Pistils Nursery, I developed the brand through community engagement. Leading individuals and teams across departments, I brought Pistils’ unique style and timely sensibilities to a national audience through innovative business practices and creative strategy. https://images.squarespace-cdn.com/content/v1/61f815cb32919e5d4e6143a2/e53a5576-deb8-4e0c-a064-649e5013707b/pistils+landscape+design+-+Willamette+river-7.jpg Case studies - I documented and shared PLD’s vast body of work with the community through a professional portfolio website, while simultaneously developing our presence on the the leading industry network through content management and targeted advertising—and created systems to manage the influx of demand once PLD’s work was on display for all to discover. https://images.squarespace-cdn.com/content/v1/61f815cb32919e5d4e6143a2/08f5ad31-b5ca-44dd-a0c8-03d532096780/insta+mockup.png Case studies Content creation, curation, and management https://images.squarespace-cdn.com/content/v1/61f815cb32919e5d4e6143a2/84c95632-5e05-405f-8ceb-d29e97d5d942/North%2BPortland%2BBluffs%2B-%2BPistils%2BLandscape%2BDesign-18.jpg Case studies https://images.squarespace-cdn.com/content/v1/61f815cb32919e5d4e6143a2/c1636ba4-554f-4906-a077-ecb0e366927e/ttrace+cleanup.jpeg Case studies https://images.squarespace-cdn.com/content/v1/61f815cb32919e5d4e6143a2/d1436e2d-dd57-49bc-904a-2d6e4318c0b0/Giant-Monstera-Adansonii.jpg Case studies Lifestyle photography https://images.squarespace-cdn.com/content/v1/61f815cb32919e5d4e6143a2/be91c72c-275c-4ce6-937f-bf0d60bc2ac8/pld+website+mockup.png Case studies https://images.squarespace-cdn.com/content/v1/61f815cb32919e5d4e6143a2/56765fad-8768-4978-8f74-109b1ca8ffd6/LAist+3.png Case studies https://images.squarespace-cdn.com/content/v1/61f815cb32919e5d4e6143a2/053bd0cd-63f4-49ac-9c3f-a3b7272ada80/cholla+trio.jpg Case studies Lifestyle product photography https://images.squarespace-cdn.com/content/v1/61f815cb32919e5d4e6143a2/730398a0-e7b2-479c-b732-14204dc07dd7/Willamette+River+-+Pistils+Landscape+Design.jpg Case studies https://images.squarespace-cdn.com/content/v1/61f815cb32919e5d4e6143a2/310695e8-eaf1-409d-83b7-6e45a7665f53/campaign+examples.png Case studies https://images.squarespace-cdn.com/content/v1/61f815cb32919e5d4e6143a2/aaa4e15c-0d56-4ef5-a81c-13e823eaa320/website+mockup.png Case studies Creative campaigns and web design https://images.squarespace-cdn.com/content/v1/61f815cb32919e5d4e6143a2/157f8618-dd1d-46f1-8cba-716e6ad63ef3/pld-template.jpg Case studies https://images.squarespace-cdn.com/content/v1/61f815cb32919e5d4e6143a2/128b750a-60bb-4572-a8ee-a349b2459701/phone+mock.png Case studies https://images.squarespace-cdn.com/content/v1/61f815cb32919e5d4e6143a2/ff3fc767-deee-4757-bffa-145547c91ad4/pistils+flower+press.jpg Case studies Product development, packaging, and styling https://images.squarespace-cdn.com/content/v1/61f815cb32919e5d4e6143a2/d2c692f6-5f3a-43d0-bed1-cdd987fbf705/Hawthorne%2BDistrict%2B-%2BPistils%2BLandscape%2BDesign-10.jpg Case studies https://images.squarespace-cdn.com/content/v1/61f815cb32919e5d4e6143a2/422948bb-bc06-4324-94fa-10ed7842806a/Asparagus+Fern+Kokedama+-+pistils+nursery.jpg Case studies Product photography https://jessewaldman.com/about daily 0.75 2025-12-09 https://images.squarespace-cdn.com/content/v1/61f815cb32919e5d4e6143a2/b3c2aec0-0d1f-4d27-ae59-31486426e701/jesse-headshot.jpg https://jessewaldman.com/email-campaigns daily 0.75 2022-05-17 https://images.squarespace-cdn.com/content/v1/61f815cb32919e5d4e6143a2/99e0ad53-4a2f-4b3a-a773-f3eb174f645a/emailcampaign2.png email campaigns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61f815cb32919e5d4e6143a2/ce43cadb-f484-4250-9434-fa0aca82c229/emailcampaign3.png email campaigns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61f815cb32919e5d4e6143a2/43842ce1-e7bc-4875-894a-ef8077a42b45/emailcampaign1-1.png email campaigns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jessewaldman.com/content-marketing daily 0.75 2022-05-17 https://images.squarespace-cdn.com/content/v1/61f815cb32919e5d4e6143a2/38268b53-aa66-4f1b-b2ed-214cf07d409f/Triptych3.png Content Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61f815cb32919e5d4e6143a2/10fdd73e-d893-45ec-9772-950407db0a1d/emailcampaign2-preview.png Content Marketing - Make it stand out Read full campaign Content campaign leading readers to a blog post with product links throughout, as well as within body of email. $3.1k attributed revenue • 39.6% open rate https://images.squarespace-cdn.com/content/v1/61f815cb32919e5d4e6143a2/0190bece-1322-42fa-a5c1-671b0b9260ff/blog+sample+1.png Content Marketing - Make it stand out Continue to Blog Post —> This piece announced Pistils’ 1% for the Planet impact for 2020, profiling our non-profit partners. I was most excited to share the purchase of carbon offsets to outweigh the unavoidable emissions associated with our shipping operations. The goal was to celebrate our commitment to the environment, educate our community about sustainability, and build brand loyalty through the shared value of sustainability. https://images.squarespace-cdn.com/content/v1/61f815cb32919e5d4e6143a2/89d17d33-3b87-4478-b350-b8c7d9975c6c/emailcampaign3-preview.png Content Marketing - Make it stand out Read full campaign Holiday campaign pairing playful visuals, creative gift ideas, and a promotional offer to drive conversions. $4.6K attributed revenue • 39.3% open rate https://images.squarespace-cdn.com/content/v1/61f815cb32919e5d4e6143a2/a5a7e982-3c57-47c9-8865-35dc79325882/triptych1.png Content Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61f815cb32919e5d4e6143a2/67d97545-e681-4129-b582-5f33ffb9263a/emailcampaign1-preview.png Content Marketing - Make it stand out Read full campaign Fundraising campaign launched in the summer of 2020 to support NAACP Legal Defense Fund. $13k attributed donations • 42.1% open rate https://images.squarespace-cdn.com/content/v1/61f815cb32919e5d4e6143a2/8d493446-79c9-450d-b542-12ae099e554a/triptych2.png Content Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61f815cb32919e5d4e6143a2/72837634-746e-496f-872f-f8ff5e366f98/blog+sample2.png Content Marketing - Make it stand out Continue to Blog Post —> This long-form article was paired with a product launch, with the goal of building brand value through a fun, free DIY project, while ultimately steering readers to purchase a flagship product (which I had the pleasure of co-designing). Strong SEO keywords, pinnable images, products links, and CTAs are featured throughout to drive conversion.