Content Marketing
Great content cultivates community and converts, and every decision is a brand decision. These samples show examples of my writing with the original context.
1 - Email marketing
Holiday campaign pairing playful visuals, creative gift ideas, and a promotional offer to drive conversions.
$4.6K attributed revenue • 39.3% open rate
Fundraising campaign launched in the summer of 2020 to support NAACP Legal Defense Fund.
$13k attributed donations • 42.1% open rate
Content campaign leading readers to a blog post with product links throughout, as well as within body of email.
$3.1k attributed revenue • 39.6% open rate
2 - Long-form writing
Here are snapshots of a few blog posts. Links to the complete posts, below.
This piece announced Pistils’ 1% for the Planet impact for 2020, profiling our non-profit partners. I was most excited to share the purchase of carbon offsets to outweigh the unavoidable emissions associated with our shipping operations. The goal was to celebrate our commitment to the environment, educate our community about sustainability, and build brand loyalty through the shared value of sustainability.
This long-form article was paired with a product launch, with the goal of building brand value through a fun, free DIY project, while ultimately steering readers to purchase a flagship product (which I had the pleasure of co-designing). Strong SEO keywords, pinnable images, products links, and CTAs are featured throughout to drive conversion.
3 - Brand identity
After leading a collaborative, company-wide discovery process, I rewrote Pistils’ brand identity statements, keeping true to company’ roots while positioning it to forge new paths within a changing industry.